A moment on the lips…*

This project uses social satire to examine the distressing absurdity of diet culture and the constant 'solutions' surrounding weight loss. 

At first glance, the work appears lighthearted, using a soft yellow colour palette, repetition, and visual simplicity. The slogans invite the viewer to take a closer look, creating space for reflection when a darker tone emerges. Drawing on the blunt, often shaming language of advertising, the messaging is intentionally uncomfortable to read, echoing media since weight loss propaganda began. 

The comedy functions as both critique and coping mechanism.

Having been personally affected by restrictive diets, the work reflects how complex relationships with food are flattened into marketable directives. 

Graphic Design: Anna Duffy
Creative Writing: Liam Marshall
Hand Model: Aliyah Hasann